This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Offered By


Customer Insights: New Product Development Orientation
University of Illinois at Urbana-ChampaignAbout this Course
4,571 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 19 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 19 hours to complete
English
Syllabus - What you will learn from this course
4 hours to complete
MODULE 0: Orientation and Introduction to the Case Study Method
4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
3 hours to complete
MODULE 1: What Makes a Great New Product
3 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
6 hours to complete
MODULE 2: Product Development Customer Knowledge Requirement
6 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
3 hours to complete
MODULE 3: Identifying the Voice of Your Customer
3 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
4 hours to complete
MODULE 4: Design Thinking and Customer Journey Maps
4 hours to complete
6 videos (Total 59 min), 2 readings, 2 quizzes
Reviews
- 5 stars61.70%
- 4 stars24.46%
- 3 stars8.51%
- 2 stars2.12%
- 1 star3.19%
TOP REVIEWS FROM CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION
by IAJun 21, 2019
This course get my attention to a good strategies of how to evaluate and lunch a new product.
by RNJan 8, 2020
I liked the course's simplicity in delivery. The Quiz format and tool can improve.
by RRMay 10, 2020
Good explanation of Concepts
Additional readings have practical examples
by SDNov 20, 2021
Nice Coursework for somebody who wants to understand the process of product development...
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.