This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
This course is part of the International Marketing & Cross Industry Growth Specialization
About this Course
Skills you will gain
- Business Marketing
- Marketing Strategy
Syllabus - What you will learn from this course
What is B2B Marketing?
B2B Marketing Mix
B2B Cross Country and Cross Industry Growth
- 5 stars74.31%
- 4 stars18.23%
- 3 stars4.50%
- 2 stars1.56%
- 1 star1.37%
TOP REVIEWS FROM INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.
I really loved every aspect of this course coupled with the challenges in passing the course.
This is really a good course. This course helped me to understand the key points of international B2B marketing.
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
About the International Marketing & Cross Industry Growth Specialization
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