About this Course

Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
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Coursera Labs
Includes hands on learning projects.
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Beginner Level

Conhecimentos básicos em Marketing.

Approx. 26 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Clusterização
  • Análise de segmentação
  • Estratégia de mercado
  • Linguagem R
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Conhecimentos básicos em Marketing.

Approx. 26 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
7 hours to complete

Introdução à Segmentação de Mercado

7 hours to complete
6 videos (Total 12 min), 12 readings, 6 quizzes
Week2
Week 2
7 hours to complete

Análise Exploratória: Entendendo os Dados

7 hours to complete
6 videos (Total 26 min), 9 readings, 7 quizzes
Week3
Week 3
6 hours to complete

Construindo um Modelo de Segmentação

6 hours to complete
6 videos (Total 24 min), 5 readings, 6 quizzes
Week4
Week 4
6 hours to complete

Análise dos Segmentos

6 hours to complete
6 videos (Total 30 min), 10 readings, 6 quizzes

Frequently Asked Questions

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