This course is part of the Marketing with TikTok Specialization

Anke Audenaert

Offered By

Marketing with TikTok SpecializationAptly

About this Course

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This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 3 in the

Marketing with TikTok Specialization

Beginner Level

No experience needed

Approx. 3 hours to complete

English

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Skills you will gain

Marketing Plan
Market Analysis
Social Media Marketing
E-Commerce

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 3 in the

Marketing with TikTok Specialization

Beginner Level

No experience needed

Approx. 3 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

397,662 Learners

25 Courses

Offered by

Aptly

See how employees at top companies are mastering in-demand skills

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Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Advertising & Ecommerce Opportunities on TikTok

2 hours to complete

11 videos (Total 43 min)

11 videos

Intro: Advertising and ecommerce on TikTok1mAdvertising on TikTok2mDifferent advertising options on TikTok3mBest Practices for Creating Ads3mBuilding campaigns in TikTok Ads7mEvaluating campaign success3mOptimizing campaigns4mEvolution of e-commerce on TikTok4mHow businesses can sell/promote their products3mBest practices for selling/promoting products4mShopify integration2m

3 practice exercises

Graded Quiz: Advertising on TikTok30mEvaluate accounts that are promoting/selling products30mGraded Quiz: Ecommerce on TikTok30m

Week2

Week 2

1 hour to complete

Measure and Optimize

1 hour to complete

5 videos (Total 21 min)

About the Marketing with TikTok Specialization

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.

By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Advertising and E-commerce on TikTok

About this Course

Skills you will gain